{"collectionById":{"3d6d52f4-0a1b-40c9-8839-9563e3971a6f":{"id":"3d6d52f4-0a1b-40c9-8839-9563e3971a6f","name":"work","fieldSchemas":[{"id":"a2275068-ae26-4dd5-add4-275933767ea8","name":"Slug","type":"slug","role":"slug"},{"id":"78fea6df-e8e8-4ba1-9f02-f908076b9ca4","name":"Content","type":"rich_text"},{"id":"0f6df8f5-4267-4d99-8fab-1cd2be5d94d0","name":"Year Month","type":"plain_text"},{"id":"3182d33a-dbee-43c9-9931-b900cee1d70c","name":"Hero Image","type":"image"},{"id":"badcf77b-5823-44cc-b0e8-7ec1e5517e30","name":"Description","type":"rich_text"},{"id":"626cbf40-144d-4ed3-92f4-31a2d8809f2a","name":"My Role","type":"plain_text"},{"id":"e0ae380c-e935-4fca-aed8-172e1433e42b","name":"The Team","type":"plain_text"},{"id":"f6bfb520-1580-4f3d-a778-52ca5b37a8b2","name":"Headline","type":"plain_text"},{"id":"85478f8e-e008-4e94-8f12-dab07a758371","name":"Company Name","type":"plain_text"}],"itemById":{"9187f454-178c-4c14-b259-f3d508049b35":{"id":"9187f454-178c-4c14-b259-f3d508049b35","index":"~O","collectionId":"3d6d52f4-0a1b-40c9-8839-9563e3971a6f","fields":[{"id":"20883bde-7b51-4b1c-9bc4-c3d2ad071f77","value":"Webデザイン、UI/UXデザイン","itemId":"9187f454-178c-4c14-b259-f3d508049b35","fieldSchemaId":"626cbf40-144d-4ed3-92f4-31a2d8809f2a"},{"id":"00ba495f-d381-404d-b986-74761bc565e6","value":"プロダクトマネージャー(1)、デザイナー(4)、フロントエンド/バックエンド/アプリエンジニア(14)、マーケター(3)","itemId":"9187f454-178c-4c14-b259-f3d508049b35","fieldSchemaId":"e0ae380c-e935-4fca-aed8-172e1433e42b"},{"id":"3d63dd23-121e-4dca-8021-ac6e3c71340c","value":"{\"image\":\"d432eba886e47e6831670a8c6ae41032c9689640\",\"imageThumbnail\":\"d8c9d2d35051b79cf37ec0677f14380c27e07f37\",\"originalImageHeight\":2130,\"originalImageWidth\":3200,\"altText\":\"\",\"fileName\":\"thumbneil_gec.png\"}","itemId":"9187f454-178c-4c14-b259-f3d508049b35","fieldSchemaId":"3182d33a-dbee-43c9-9931-b900cee1d70c"},{"id":"024c478c-041b-4d2c-abce-d2be1b0b9c1a","value":"2022/06 - 2023/05","itemId":"9187f454-178c-4c14-b259-f3d508049b35","fieldSchemaId":"0f6df8f5-4267-4d99-8fab-1cd2be5d94d0"},{"id":"d8739f8d-bab8-4e04-838e-6ba75c514c08","value":"接点ごとの役割に応じて表現を調整し、改善を積み重ねていく運用設計","itemId":"9187f454-178c-4c14-b259-f3d508049b35","fieldSchemaId":"f6bfb520-1580-4f3d-a778-52ca5b37a8b2"},{"id":"aeee7e56-ca0b-4b8e-86c1-8f2fd6130a3a","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Background / 背景・課題\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"チームの規模が大きく多職種が関わる中で、デザインのコンセプトや方針の認識がメンバー間で揃っておらず、施策ごとに表現のばらつきが生じていました。\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"また、バナーなどのクリエイティブ制作においては判断が経験や感覚に依存しやすく、検証や改善のプロセスが仕組みとして整っていない状況でした。\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"さらに、他部署からの依頼内容にもばらつきがあり、要件整理に時間がかかることや認識のズレによる手戻りが発生していました。\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Approach / 方針\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"施策単位で最適化するのではなく、接点ごとの役割に応じて表現を調整しながら、ブランドとしての印象が崩れないよう設計することを軸に進めました。\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"また、商品の平均価格帯や利用ユーザー層を踏まえたECサイト全体の方向性をベースに、LPやバナーなど各接点の役割に合わせて表現の強さを調整しながら展開していきました。\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"あわせて、施策ごとの検証や制作を行いやすい状態を整え、継続的に改善へつなげられるようにしています。\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"ECサイトの基盤となるデザイン（※他デザイナーによる制作）\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h5\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"de87e24ebcd24f3c5ea704fded1a820b3a9f014a\",\"src\":\"https://s3-alpha-sig.figma.com/img/de87/e24e/bcd24f3c5ea704fded1a820b3a9f014a?Expires=1776038400\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=hgc0HQ30iKPnj4e7ShKV6KkJ9uc--9ftjyKy6QIK5nMcuv9sNsROi66WFS61UJPGkgvLS330uxUmotnBNEsHWOSsgrM1MUEMiF5nNMsYcgjLVMq1r1Ty1DXjZQAcfmXSZJvVnAn217F60UEhmmBQKFIGXVuoTqYxrQDaMrUcFncXU3wmHMCju1EqIKLNoRNwvOm-4fboXPSdXBCmFtSbB1Dk~65ucoHFd6MPuh24EXgYcBhAwtoCNRuCJVPrn-iiUEtY3CxexYjL2JqE6vENUUIT9OgXB3MQYZNzoMoa7dYTg~eeOueeFEmLpmzzbuxVwxYBtQjUS8EKLgVb5t3TLg__\",\"altText\":\"\",\"originalImageWidth\":3200,\"originalImageHeight\":2104,\"isFillWidth\":false}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Solution / 取り組み\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"デザインと運用の基盤整備\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"複数の施策や関係者が関わる中で、デザインのばらつきや進行上の認識ズレが発生していたため、デザインと運用の両面から基盤の整備を行いました。\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"・デザインシステムの再構築\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h4\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"ボタンや余白などのUIパーツを整理し、ページが増えてもトーンが崩れない構造を設計。Atomic Designの考え方を取り入れ、複数の施策に横断して適用できる形にしました。また、命名規則や仕様をエンジニアとすり合わせ、意図したデザインが再現される状態を整えました。\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"e03f332f5b4240211041aeac10e01135b086d001\",\"src\":\"https://s3-alpha-sig.figma.com/img/e03f/332f/5b4240211041aeac10e01135b086d001?Expires=1776038400\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=sV9kb51zCyUFiDQAuk-km3MAdIwYbXBg9E5g9EsdjxSe8Pgn4asKM9qnIfw62jAXLlRIaAYIbR9kj6NyP7PGiC8byKARlyS2pvLSdNWyQpMz8ushFgYBoHFX0u3DEQfMU5ok15umfTJ0gxFX90PD99Lt1y3Iuustk1~InbtX4DOouhUDvJ~XbQfPzsY52STJoSiYWIM47jixouk42BhW7wC6GwmCZA2c9QMwgMtg7DAzx90kK7wTR6bi8Uo3sIZA3PTvXyYmfU-p1qSGbM4gnEfspOyuWm2npW-Fb8eJs9RgUBAzY~0GOPFUtDOJ09WrVA2OkPgtI8x5xoww6LLkLw__\",\"altText\":\"\",\"originalImageWidth\":3200,\"originalImageHeight\":1732,\"isFillWidth\":false}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"01ae3183e8e3b904413e447d2237a8450eea7483\",\"src\":\"https://s3-alpha-sig.figma.com/img/01ae/3183/e8e3b904413e447d2237a8450eea7483?Expires=1775433600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=eo2KqwyldX3Zi72cMsgwt~Q371fdQjSLHLHa0oiNTq~y1~suuLjrSeGbcO0AU1YUWISnJzxnVe~gp7z1G3jxOVQ3bqt3kmfgLPSq7xjNAmxbeaTlskSz79oKxsD5DV52A7Nve~2yGJ9m86BJFU52~9oFr9LGxBNLaDvsSXmTVUhPF6HiZQLozvIkhkn0VXGf9~8NDRPX2HqxnMi7kdsF1jP2cw2Q~dR8Y2kSp4pmmo8ilMrrS4ZHkxc6zjJDHTd8m8BAAAwH8sm0F5xXjG0iyuelWFEzVVJb3XHtjN-8F6iIm7Ex1TPVDYxSnyEO0CKW99bX190h-5k0jdsBT6WI4A__\",\"altText\":\"\",\"originalImageWidth\":3200,\"originalImageHeight\":1732,\"isFillWidth\":false}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h4\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"・依頼フォーマットの設計\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h4\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"他部署からの依頼内容にばらつきがあり、要件整理に時間がかかる状況に対し、目的や必要情報を整理した依頼フォーマットを設計し、認識を揃えた状態で進行できるようにしました。\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"・ABテストの仕組み化\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h4\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"バナー制作の判断が属人的になっていた状況に対し、ABテストの設計・検証フォーマットを整備。目的・検証軸・結果の記録方法を整理し、チーム内で再現可能な形にしました。\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"1cbd81f165b48e7f553a62e7b690a8aff7ef3636\",\"src\":\"https://s3-alpha-sig.figma.com/img/1cbd/81f1/65b48e7f553a62e7b690a8aff7ef3636?Expires=1775433600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=JIY5WyCvJXlTahIMXGOMlHwaa6GEpYc9CU-7NcC1m1Ong1SToWDFpDRwR1srgXjQ-PC-cx4Kw~ZFXFmXo~fkxLzJzJ1fY57WNvBTb18nKwnznkOflrIJpMUWkvlKh1jlPIX9vSVsaAP2y82f8QpQJMDxnd9hkG1T6HvIyCGAxdb3WekviMzKuV0d4enmENURkdIXBmzeiXy6V65RJ~6GkMxbS9Gb6trFSImB7Y1a7GLnTbQW9HvuC~xUuHFTWzJCiIRNh0WwMSpRYISkwhxq55rfSZFEx-dsMCbzG-iNz3QGPWs-4Chgn0wi464mK5PJVC9utH5jI6SlKuza9aKbmQ__\",\"altText\":\"\",\"originalImageWidth\":3200,\"originalImageHeight\":2386,\"isFillWidth\":false}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"e75bd2a63ba065a4902c1f7249eccff9daf0f3cc\",\"src\":\"https://s3-alpha-sig.figma.com/img/e75b/d2a6/3ba065a4902c1f7249eccff9daf0f3cc?Expires=1775433600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=lb3zxF7bPnFri88qG6yKLdvO5EwnDzFFaHcRr1ZfDSdb60e2iE1~nwJ56tEhRKQw83yZPmG7QAq9DFmSZMFV3n6ih9AVTntbeeDxO4OoxCGurs~KIyClcBXhTGEd2IBVkcHJHANdSP2Xlcr0VcwD8mozY65tUJWvNY5uuxCu98cyi98I4hAdO5-fibUoI-INFc-1DdfofzHmo60mMT9Mc4KHsGwKmTYPoHpsDaUA-cOf3S3hwTdaaNgXyGPVXPN4Oo4S3XVYDE~cwpQcU7rLU1lZFI417-iswhCKufwur~iDu9dKXnHOUE06xqmw8Mu3SK-KBzCQT8KUBMQIVWsNsw__\",\"altText\":\"\",\"originalImageWidth\":3201,\"originalImageHeight\":2388,\"isFillWidth\":false}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"施策への展開\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"バナーやLP、SNS、LINEなど複数の接点において、それぞれの役割に応じた表現を行いながら、ブランドの印象が崩れないよう設計しました。\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"32b33793c338d6ce9e904e82b6be801cd102e2a9\",\"src\":\"https://s3-alpha-sig.figma.com/img/32b3/3793/c338d6ce9e904e82b6be801cd102e2a9?Expires=1776038400\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=B0t9PgnKyjSaP~XcsyLA2Orl-4W7ZXosYeuBcAh85XW2PKjOMCrBGpNuzevVsuRsXbEsA8OG4vBzQUlRgwvhNj6etPchsMBWMBffEyEVKpirF0UmV8643dlMBgWeYbIUV4UyHcbutKeza~aRlRqAfA491d55Et3L10oIjdfiEy~kMy0lA-UeEvrowfOq~NLZNXxSNOme0BbzSF-Ucm58OFeJNFNfCtwThfTqgXwW7cOF2r~hkpu6cFuhhj2hjY3lE-IKZMSHFfV1qrbXbS29fokIFcxxAA2SkLGtgGIMnvv22MIK9hvknOjck-JD00tidGnpaQUDglUkV3Zvz-ym2Q__\",\"altText\":\"\",\"originalImageWidth\":3200,\"originalImageHeight\":2104,\"isFillWidth\":false}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"f119cc2f2db9543d26acb1c183f6f0db6efd4e2f\",\"src\":\"https://s3-alpha-sig.figma.com/img/f119/cc2f/2db9543d26acb1c183f6f0db6efd4e2f?Expires=1776038400\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=l5e-s6edn5y77Uozy3yA~yDFOTCjpWfVFZrnjD3z-3dYiRiLmmsopwysHlGriOxvDHfvoIp2ydJ8nwlH4X2JUrAY1OJYyWJz8wQDpDvqdnKKTqbF7oTSxnELF9DH4NKUfBj4TIyaOkB4fsNjDJgfDkRpfsr9u4~FhAHuVwIbgDM-l7ZfFJeh8xLqOrvfy6ExVXq20Qlx9keY5szF8WKRv4bjl7oeRVjPmR3bgSvw80wJ8lyWrMdFDQNTLbBnlryCCO2XtQaI-j6k9~cYSxspFxBtTX79eb-JMkfDIIoFfrIANTWoPtUtyf5fGpockd-KghIs34Uj73oCiTC330M5gA__\",\"altText\":\"\",\"originalImageWidth\":3200,\"originalImageHeight\":2104,\"isFillWidth\":false}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"254ad97dc54e39e2c5ce07f9baf60f054feaa62a\",\"src\":\"https://s3-alpha-sig.figma.com/img/254a/d97d/c54e39e2c5ce07f9baf60f054feaa62a?Expires=1776038400\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=nmXFvE41HeyzPtlS-frrYjj4uumsZKKP5O1ICulxp0AyGfSKHxDa8fLROsOPOzG~UhgZIxnMm4QYMqgVSv0oHgOKi0JIUqEc4u6RYflV21OPeNklq0DR28~xT~Yba1GGxy-UGJUXCDu7CB5pTWw4RzjvUa-7mv1Du76lnCTKA4vve0ll1wJJI-Lepz1AVIk~x79NT3L0LN2JXndw-8dKuo8hLGFHnDNY7ZGPCDakANuoTwJ8snV6E8BclZz1zXjkp69zxJuxVG8TnlM0BcxSrKYNRltSTxqIteJr5MU5IFGvJBG8neitkIsb8NdQtM8sRyawec19iWjwp9FD5Cc~Vg__\",\"altText\":\"\",\"originalImageWidth\":3200,\"originalImageHeight\":2130,\"isFillWidth\":false}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"UI改善・新機能への適用\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"配送ステータスページのリニューアルでは、複数店舗からの発送状況を一画面で把握できる構成に整理。アニメーションを用いて、状況確認を単なる情報表示ではなく\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"「届くまでのワクワク感」\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"として体験できるよう設計しました。\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"また、サブスクリプション機能の導入においては、既存の導線を崩さずスムーズに利用開始できるUIを検討しました。\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"c09b723e727c3e3c9eb4ddf8ded480cf2a6f44f8\",\"src\":\"https://s3-alpha-sig.figma.com/img/c09b/723e/727c3e3c9eb4ddf8ded480cf2a6f44f8?Expires=1775433600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=lNPENduQQoVbKCSEDzMNCKJAoI1Ygh4LnFCiVG58eS0t8A727UZ1r1JAihK1IvnEJBBe238mURq1Fm-vT3Fsm~Bv08cqVH8ptrCrCom4wyhsFc6~0EiTrsfrl6ENMRPCY7SJayzoxycPd7kCNc-j7CrOnomjwwvmm6e9KRhG-snW4CpFj2CDAD2yXDx5C7CViB~Raae~QDBgIBjnVk7TlX8Gdibb~4LZNFWM8XpV7f7Oxoj~arjEuVMM6Gsw-7visrQ8~Ussf5C4w6kpRtd42j-SXGV2l56OFW2b-3C4jHyOsORz41MR7I7DINcDdjn3Srndz2sjopRMVcKMdwjh0w__\",\"altText\":\"\",\"originalImageWidth\":3200,\"originalImageHeight\":1732,\"isFillWidth\":false}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"b76ff7e530731bd5f929e1b923f2385fd6cb7c9c\",\"src\":\"https://s3-alpha-sig.figma.com/img/b76f/f7e5/30731bd5f929e1b923f2385fd6cb7c9c?Expires=1775433600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=JDYSrG1DGHNns-PFXYLsgQX41N0AEfCgM5RNwxHvY6jQ9c4bXi48fkF-yUfncEuiQg3sny7x5SLre-0--uMlO9K3wVRr4JlEQ8ba2wsEZycVEZ-FK~TiUdz0u3zJYr-JWV4Pp4eb8bVKiukZjTW6CR6XmoGV078kWfVuuGH16G6asViUp~eQTlvopLCCE5rmKdYV95aEteHfgQwN7CUpv57ZiI3Gy99ZAWjrsbcnkYY7nvhSDsIBQhT-QU8s7sBESvrScjp45u31fiz1XAMGX1EbBVUERyu-UYVRerJnBOGf5RC0iy4dDCbLrMrs7QILUAg4FOkeLDyF0SkPs1HB6A__\",\"altText\":\"\",\"originalImageWidth\":3200,\"originalImageHeight\":1736,\"isFillWidth\":false}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Outcome / 成果\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"施策ごとに分断されていた表現や判断基準を整理することで、LP・バナー・UIなど複数の接点においてブランドの一貫性を保ちながら運用できる状態を構築しました。また、ABテストの仕組みを整備したことで、改善の知見が蓄積され、継続的に施策を更新していける基盤をつくることができました。\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"9187f454-178c-4c14-b259-f3d508049b35","fieldSchemaId":"78fea6df-e8e8-4ba1-9f02-f908076b9ca4"},{"id":"38a9bb84-67cf-4543-8dcf-127066b280e9","value":"GOOD EAT COMPANY","itemId":"9187f454-178c-4c14-b259-f3d508049b35","fieldSchemaId":"85478f8e-e008-4e94-8f12-dab07a758371"},{"id":"5c439c0a-1197-4a55-89fc-163640c494d6","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"食のECサイト「GOOD EAT CLUB」にて、UIのアップデートや新機能追加、プロモーション制作を担当しました。LPやバナー、SNS、アプリなど複数の接点で施策が並行して進む中で、表現や判断基準が分断されている状態がありました。それらを整理し、接点ごとの役割に応じた表現を行いながら、ブランドとしての印象が破綻しない状態をつくることに取り組みました。\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"9187f454-178c-4c14-b259-f3d508049b35","fieldSchemaId":"badcf77b-5823-44cc-b0e8-7ec1e5517e30"}]}}}},"slugByItemId":{"9187f454-178c-4c14-b259-f3d508049b35":"good-eat-company","6ba02b03-7198-4df7-9188-53bbe8602107":"herbal","26aaa86f-fa37-49a5-81dc-5f578c65ac9d":"bihadamusubi","368d6e12-2791-495f-a620-9495e8ad03e8":"zeon-clinic","28df8e62-c765-40cf-a313-9290a708086f":"popori","d378cd0e-a5a8-41d1-8e6a-9d12c31442b1":"althaus","634ec4f3-2f58-40a2-a74e-fcb03327acab":"mercecollection"}}